Guides for DOOH operators.
Practical guides on running a digital out-of-home business - pricing your inventory, winning proposals, keeping screens sold, and the operational habits that pay off over time. Written by the team behind Adsignor.
What is a screen network?
The plain definition, how it differs from digital signage and a content player, and the five jobs involved in running one - with links to go deep on each.
Read the guide →6 min readHow to start a DOOH screen network
Venue deals, hardware without the rabbit hole, loop structure, your first rate card and advertisers, and the habits to install from booking one.
Read the guide →7 min readDOOH proposal template: what to include and why it wins
A section-by-section proposal structure - screens, schedule, price, creative specs, next step - plus the sending habits that raise win rates.
Read the guide →6 min readHow to price DOOH inventory
Rate cards, day/week/month rates, CPM and share-of-voice models, disciplined discounting, and simple yield rules - with a worked example.
Read the guide →7 min readDOOH KPIs explained: occupancy, fill rate, and yield
The six numbers that run a screen network - with formulas, a review rhythm, and the traps that make metrics decorative instead of useful.
Read the guide →6 min read