DOOH booking software

Turn an advertiser enquiry into a confirmed, dated campaign - checking what is available, holding the right slots on the right screens, and never double-booking. Adsignor is the booking side of a screen network, and every booking flows straight into invoicing and proof-of-play.

What DOOH booking software does

A booking is the heart of a screen network's day: an advertiser is tied to specific screens, for specific dates, at a price, in a specific status. Doing that on paper is fine for one or two screens. Across a whole estate it is where the errors live - the slot you promised twice, the campaign that ran but never got invoiced, the hold you forgot to release.

DOOH booking software replaces the availability spreadsheet and the shared calendar with one system that knows, at any moment, what is sold and what is open. It is the commercial layer that sits on top of your content player: the player shows the ad, the booking software runs the business behind it. If you are new to how these pieces fit, the screen network guide lays out the full picture.

Availability you can trust - no double-booking

This is the job everything else depends on. Before Adsignor confirms a booking, it runs an availability check across every screen and date in the campaign. If a slot is already committed to another booking, it stops the overbooking instead of quietly letting two campaigns claim the same inventory. Availability is calculated live from what is actually sold - not maintained by hand in a second place that drifts out of sync.

The practical result: you can say yes to an advertiser knowing the inventory is genuinely there, and you stop discovering conflicts after the contract is signed.

One campaign, many screens

Real campaigns rarely fit on one screen. In Adsignor a single booking spans as many screens as the campaign needs, each with its own slot count and rate. That means a ten-screen campaign is one record you can see and edit in one place - not ten spreadsheet rows you have to keep aligned by hand.

Statuses that mirror how deals actually move

Deals are not binary. Adsignor carries tentative holds while a deal is still soft, confirmed bookings once it is signed, and cancelled when it falls through - and campaigns whose end date has passed show as Ended automatically, so your live pipeline never gets cluttered with history. You always know what is provisional, what is locked, and what has run.

From proposal to booking in one step

Most bookings start as a proposal. When the advertiser says yes, Adsignor converts that proposal into a booking without re-typing anything - the screens, dates and price carry straight over. No double entry, no transcription mistakes between the quote and the confirmed campaign. The DOOH proposal template covers the structure that gets proposals accepted in the first place.

Bookings that flow into invoicing and proof

A booking is not the end of the job. Once a campaign runs, the same booking feeds invoicing and proof-of-play, so billing and advertiser reporting are not separate re-entry tasks. That connection - book once, invoice and prove from the same record - is what stops revenue leaking through the cracks as a network grows. Pricing the inventory correctly in the first place is covered in how to price DOOH inventory.

Built by someone who ran a network

Adsignor is not generic scheduling software with a booking tab bolted on. It was built by an operator who ran a real screen network, so the booking flow matches how these deals actually happen - availability checks before you overpromise, holds before contracts, proposals that become bookings, and a clean line from booking to invoice. It is the operator side of DOOH management software, done properly.

Frequently asked questions

What is DOOH booking software?

DOOH booking software is the tool a digital out-of-home operator uses to turn an advertiser enquiry into a confirmed, dated campaign: checking which screens and slots are available, holding the right inventory, setting a price and status, and doing it across the whole estate without double-booking. It is the commercial layer on top of the content player that actually shows the ads.

How does Adsignor prevent double-booking?

Before a booking is confirmed, Adsignor runs an availability check against every screen and date in the campaign. If a slot is already committed to another booking, it blocks the overbooking rather than letting two campaigns claim the same inventory. Availability is calculated live from what is actually sold, not tracked by hand.

Can one booking cover multiple screens?

Yes. A single booking can span as many screens as the campaign needs, each with its own number of slots and rate, so a multi-screen campaign is one record instead of a row per screen in a spreadsheet.

Does it handle proposals and invoicing too?

Yes. You can send a proposal and convert it into a booking in one step when the advertiser accepts, without re-typing the screens, dates or price. Confirmed bookings then feed invoicing and proof-of-play, so billing and reporting are not separate re-entry jobs.